Fashion is Fashionology is the first commercial I ever worked on. I shot it through Marist College Television (MCTV) for Fashionology, a student-run boutique on campus, last Spring. On this project I came up with the concept, directed, and edited the final video (as you see below). The commercial was nominated for a Silver Fox Award (The Silver Foxes are essentially the “Emmys/Academy Awards” of Marist College.)
I don’t think commercials are much different than films. So I approached this project the same way I would for a film. In a sense they’re doing the same thing, telling a story, only with a commercial you only get 30 seconds rather than a full motion picture length.
For the close-ups on the jewelry, boots, scarves, and other accessories, we used a Canon T1i DSLR camera. The cinematography is professionally good looking, and I’m pleased with the final product. If I had to go back and do things differently, I would have placed more focus on a narrative arc. Because I spent all my creative energy making the commercial aesthetically pleasing, and the storytelling element is lacking. It’s like a car commercial. All show but no story. But maybe that’s all it needs? You be the judge. (See the video after the jump)
